Collection of various digital and print graphics for the UGA Athletic Association.
Designer
Purpose
With an athletic program as historic and large as the University of Georgia’s, our creative media team has focused on creating an identifiable and interchangeable identity. I help establish identities for individual sports while maintaining UGA Athletic Association’s overarching brand.
Assets
Typefaces, colors, textures,
logos, illustrative elements
Process
I typically receive creative brief and copy from teams’ coaches and/or Information Directors. Then I have the flexibility within the UGA Athletics brand guidelines to create something that looks great and communicates well. Deadlines vary from hours to weeks. I’ve touched projects for all 21 of UGA’s sports besides football.
One-offs
Graphics created for single events
Adobe Photoshop
Templates
Graphics to be used multiple times and to be manipulated by inexperienced Adobe users
Adobe Photoshop
2024 Official Visits
2024-25 Bag Tags
Beyond
Besides familiarizing myself with Adobe Creative Suite and basic design principles, UGA Athletics has exposed me to an agency-like setting, the pace of a sports environment and comprehensive brand design.