Collection of social media content for Delta Zeta - Zeta Pi chapter.
Designer, Social Media Manager, Brand Strategist
Purpose
The most overlooked part of panhellenic sorority formal recruitment (“rush”) is a chapter’s ability to market themselves during the off-season (September-July) to attract new members. On the cusp of a recruitment season with a number of disadvantages, Delta Zeta needed to do extra work outside of formal recruitment (August) in order to successfully recruit young women to their chapter.
Process
I concluded that my chapter of 350+ active members had at least one thing in common: approachability. I wanted social media content to feel as though it was a regular person’s account who posted it, then the user would click on the account and see it was a sorority’s.
Additionally, I chose a few unique assets to establish an identity separate of the other 19 panhellenic chapters at Georgia: colors (exact from Delta Zeta National), script typeface, borders and no textures. I also tried to incorporate doodle illustrations to enhance the casual/approachable feel.
Instagram Stories
2024 Recruitment Cycle
May 17 - August 14
52,682
total profile visits
+15.8%
August 15 - November 12
684,184
39.6%
followers
total profile views
60.4%
non-followers
98
2nd largest pledge
class at UGA
new members recruited
Beyond
I don’t have a barrier between myself and the “post” button.
I use my own discretion in what would be best for the sorority (my chapter and national), the UGA Panhellenic community and UGA in general – there are a lot of people I need to represent. The content I create in this position has strengthened my decision-making skills.